Coginiti, a leading provider of AI-enabled data operations platforms, has announced the launch of its groundbreaking digital twin offering. This innovative solution enables organizations to build dynamic, operational models of their business that can drive smarter, faster, and more accurate AI-powered transformations.
The Digital Twin: A Virtual Representation of Business Processes
A digital twin is a virtual representation of an organization’s actual systems and processes supporting business transformation. This concept addresses the three common roadblocks to successful AI adoption: data quality, systems integration, and alignment to measurable business goals.
- Aligning AI transformation efforts to measurable business goals
- Addressing data quality issues
- Solving systems integration challenges
By creating a semantic model of the entire business process, layered on top of clean, integrated data, a digital twin delivers a real-time representation of business processes.
The Benefits of Digital Twin
One Door to Data, Coginiti’s core platform, unifies access across fragmented systems without forcing costly, time-consuming data centralization. This enables cross-functional collaboration and agile transformation, especially critical in today’s emerging AI-driven economy.
- Unified access to data across fragmented systems
- Enabling cross-functional collaboration and agile transformation
- Supporting the adoption of AI at scale
Coginiti’s digital twin offering sits atop this unified platform, providing a shared, trustworthy view of data assets and their relationship to business processes.
A Visionary’s Journey
Coginiti’s founder, Rick Hall, has nearly four decades of pioneering work in analytics and enterprise data. His journey to founding Coginiti is rooted in his experience leading global data analytics initiatives for Nielsen, where he helped transform retail businesses.
“What I saw again and again was that no matter how powerful our central models were, there was always someone at the edge of the business who needed to use the data differently, and there was no easy way for data engineers and analysts to collaborate across that divide,” Hall explains.
Rick Hall’s vision for Coginiti was to create a platform that enables seamless collaboration between technical and business teams, offering flexibility at the edges without compromising trust or control at the center.
A Real-World Example
A major healthcare and retail conglomerate turned to Coginiti after struggling to wrangle insights from over 40 independent data systems. With Coginiti’s platform, they achieved a unified access point across their data landscape, and now the digital twin will give them a clear, live model of how their business operates.
| Challenge | Solution |
|---|---|
| Struggling with data quality and systems integration | Coginiti’s platform and digital twin offering |
| Enabling cross-functional collaboration and agile transformation | Coginiti’s One Door to Data platform and digital twin |
Coginiti’s digital twin is poised to lead the next wave of enterprise AI, helping businesses not just survive but thrive.
Applying AI at Scale
“Applying AI at scale requires solving data problems at scale,” says Hall. “You can’t just clean data for one use case anymore. You need a holistic model of your business that reflects how everything fits together, and that’s what a digital twin delivers.”
Coginiti’s digital twin offering provides a real-time representation of business processes, distinct from the systems themselves. This enables organizations to optimize workflows and design transformation strategies grounded in reality.
A New Era in Enterprise AI
Coginiti is leading the next wave of enterprise AI, helping businesses not just survive but thrive.
