Music streaming generates millions of data points every second, creating both opportunities and challenges for businesses looking to optimise user engagement and revenue. The data is often spread across multiple systems, making meaningful analysis difficult and traditionally requiring time-consuming and costly centralisation processes.
The partnership between Tuned Global, a cloud-based music platform, and Zetaris, a data management technology company, aims to offer instant access to AI-driven insights about music consumption, user engagement, and business metrics. This integration enables businesses to analyse decentralised data sources without moving data into a single repository, thereby maintaining data sovereignty and reducing operational overhead.
Benefits for Businesses
- Access to real-time music streaming data analytics
- Ability to analyse decentralised data sources without data migration
- Instant access to AI-driven insights on music consumption, user engagement, and business metrics
The solution is designed to help businesses from various sectors, including telecom providers, fitness applications, retailers, and gaming platforms, to gain a deeper understanding of their users’ behaviour and preferences. By leveraging the insights provided by Tuned Global and Zetaris, businesses can optimise their content strategies, enhance personalised recommendations, and drive higher conversion rates.
Combatting Streaming Fraud
Streaming fraud is a significant issue for the music industry, with fraudulent activities costing labels, artists, and streaming platforms billions of dollars in revenue each year. Tuned Global’s integration with Beatdapp, combined with Zetaris’s analytics, will help businesses prepare their data for more accurate fraud detection by structuring and cleaning information before analysis.
This service is available to both existing Tuned Global clients and other companies looking to address streaming fraud risks. The partnership is expected to have a positive impact on the industry, enabling music businesses and music product owners to make more informed decisions.
Quotes from the Partners
“The music industry is sitting on a goldmine of data, but until now, accessing and making sense of it has been incredibly challenging. Our integration with Zetaris changes the game. Music businesses and music product owners can now unlock real-time insights without the traditional roadblocks of data migration.”
Con Raso, Managing Director at Tuned Global
“Data is the backbone of every digital industry, and the music sector is no exception. Zetaris is thrilled to partner with Tuned Global to bring the power of real-time, decentralised data analytics to music businesses worldwide. By making data instantly accessible, we’re enabling smarter decisions that drive revenue and innovation.”
Robert Herjavec, Executive Director of Global Strategy at Zetaris
“It’s an exciting challenge to work with music, a data-intensive area that has historically struggled with extracting meaningful business insights from a sea of data. We look forward to delivering our technology in collaboration with Tuned Global who are music experts born and bred, to help music and entertainment businesses make truly data-informed decisions.”
Vinay Samuel, CEO of Zetaris
Real-World Applications
The partnership between Tuned Global and Zetaris has the potential to influence decision-making and product development across various industries, including fitness, telecommunications, and retail. For instance, fitness applications can determine which songs correlate with longer user sessions, while telecommunications providers can identify which mobile plans support the most active music-streaming users.
By leveraging the insights provided by Tuned Global and Zetaris, businesses can optimise their offerings and explore new sources of revenue, benefiting both service providers and the rights holders and artists whose music is used.
Unlocking Insights and Addressing Anomalies
The combined approach will equip businesses with a greater understanding of customer behaviour, trends in digital engagement, and the identification of anomalies affecting business performance. Through the integration, clients can address key questions such as identifying songs that drive the most engagement among valuable user segments and correlating music consumption with mobile data usage.
The partnership is expected to have a significant impact on the industry, enabling music businesses and music product owners to make more informed decisions and drive revenue growth.
