In a recent Office Hours webinar, Katie Hollar Barnard and Lauren Michaud Knotts shared advice on how to use data to improve our content.

She also mentions that readers are more likely to engage with content that includes visuals, such as images or videos.

What Do Readers Want? Readers have diverse preferences when it comes to content consumption. While some may prefer in-depth articles, others may enjoy bite-sized information. Katie highlights that readers are more likely to engage with content that is concise, easy to read, and includes visuals. • Listicles: Readers tend to prefer listicles, which present information in a list format. This format is easy to scan and understand, making it perfect for readers who want to quickly grasp the main points. • Headlines with Action Verbs: Headlines with action verbs, such as Get Started or Discover, are more effective at grabbing readers’ attention than passive headlines. • Question-Phrased Titles: Titles phrased as questions, such as What’s the Best Way to… or How to…, are more engaging than straightforward titles.The Power of Visuals*

The Impact of Images and Videos

Readers are more likely to engage with content that includes visuals, such as images or videos.

Refreshing Evergreen Content

Evergreen content is a type of content that remains relevant and valuable to its audience over time, regardless of the season or trends. It is a type of content that continues to attract and engage readers, even after its initial publication.

Creating evergreen content requires a strategic approach.

This can be particularly beneficial in cases where attorneys are not familiar with the content or the industry, or when they are dealing with complex or sensitive topics. ##

The Power of Analytics in Editorial Decision-Making

Analytics can be a valuable tool in the editorial process, providing insights into reader behavior, engagement, and preferences. By leveraging data and analytics, editors can make informed decisions about content direction, tone, and style, ultimately enhancing the overall quality and effectiveness of the publication.

By analyzing reader behavior and engagement metrics, editors can make data-driven decisions about content direction, tone, and style.

Katie’s approach to using data to inform business development is a game-changer for attorneys.

How Katie’s Approach Works

Katie’s approach to using data to inform business development is centered around the strategic use of reader engagement data. This data can be used to identify trends, patterns, and insights that can inform business development strategies.

Understanding the Power of Reader Data

Reader data is a treasure trove of insights that can help attorneys tailor their content to better engage their target audience.

The Power of Timely Content

In today’s fast-paced digital landscape, the ability to create timely content is crucial for capturing the attention of your audience and driving engagement.

Use these insights to inform your marketing strategies and drive business growth.

Analytics is a powerful tool for businesses to gain a deeper understanding of their customers, market trends, and competitors. By leveraging analytics, businesses can make data-driven decisions that drive growth and revenue.